Beth & Tim, the mastermind-duo behind the Lake Street Creamery, the Los Angeles-based gourmet mobile ice cream parlour, needed a website that would easily direct visitors to key areas (such as the location page and the menu page) and would also provide an easy way for visitors to submit requests for event catering.

The color palette, logo and typography was already determined, so it was my job to organize everything in a cohesive manner, and to create a hierarchy of thoughts and ideas that clearly direct users to what they want to do, such as seeing the menu, contacting LSC, requesting catering for an event, and finding out where the truck would be making its next appearance.

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Tom Porter, a Los Angeles-based music composer, film scorer and sound engineer, needed a website to serve as his online portfolio. He wanted something simple, yet classy, and he didn't want a site that looked like every other music composer's site.

I chose varying tones of black and grey to create a horizontal accordion site that would entice visitors to explore the site, while keeping the basic layout simple and clean.

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Costume designer, Ane Crabtree was looking for a sleek site with clean lines and some interesting visual movement to showcase her work in various films and television shows. She wanted large graphics and it was important that the navigation be easily accessible from every page.

The layout of the resulting site is simple, with emphasis on the costume design portfolio itself. The site is filled with slideshows, and there is graceful movement throughout the site to emphasize the content.

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This is a portfolio site for the work of Cari Ann Henderson, a dancer, filmmaker and installation artist working in Los Angeles.

Cari Ann approached me about creating a portfolio site which would feature her dance and choreography, as well as videos of her film and installation work. She requested a primarily white site, with a minimalist feel and a singular look. She also wanted the site to be fun to navigate. I chose a horizontal accordion effect for her main navigation, and nestled sliding content within to create a lot of movement within the site.

With much appreciation for the collaborative process, Cari Ann provided me with the bulk of the content of the site, and the above mentioned requests, and then let me run wild with it. The time between conception and going live was six weeks.

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This is a redesign of the e-commerce site for Faire Frou Frou, an upscale lingerie boutique based in Los Angeles.

Fairefroufrou.com was in desperate need of a makeover, and I was brought in to create a new layout and site design that would more accurately reflect the true image of the business, which is light, feminine and sophisticated, and to make the site more informative and usable. I implemented side dropdown menus to filter results, created a gentleman's gift-giving guide page, user wish lists and I also fleshed out the individual product pages to include more information particular to each item, including sizing, fitting details, care and washing, and information about the designer. Each page of the site was created in photoshop and delivered in both layered psd format, and as jpegs to guide the programmers and prevent any pages from inadvertent omission.

Click on a thumbnail to see the slideshow, or click the bottom link to visit the website. . .